MMAC: A Multilingual, Multimodal Alignment Framework for Cultural Grounding Evaluation

Authors

• Weihua Zheng, Zhengyuan Liu, Tanmoy Chakraborty, Weiwen Xu, Xiaoxue Gao, Bryan Chen Zhengyu Tan, Bowei Zou, Chang Liu, Yujia Hu, Xing Xie, Xiaoyuan Yi, Jing Yao, Chaojun Wang, Long Li, Rui Liu, Huiyao Liu, Koji Inoue, Ryuichi Sumida, Tatsuya Kawahara, Fan Xu, Lingyu Ye, Wei Tian, Dongjun Kim, Jimin Jung, Jaehyung Seo, Nadya Yuki Wangsajaya, Pham Minh Duc, Ojasva Saxena, Palash Nandi, Xiyan Tao, Wiwik Karlina, Tuan Luong, Keertana Arun Vasan, Roy Ka-Wei Lee, Nancy F. Chen

Abstract The global deployment of Large Language Models (LLMs) underscores the urgent need to evaluate their cultural alignment. However, assessing genuine “cultural awareness” across modalities (text, vision, speech) and languages remains a significant challenge. To comprehensively investigate this domain, we propose MMAC, a systematic framework that encompasses a tri-modally aligned cultural benchmark creation pipeline and a five-dimensional evaluation protocol to assess cross-country awareness disparities, evaluate cross-lingual and cross-modal consistency, and verify cultural knowledge generalization and grounding validity. Given the prevailing Western cultural bias in current models, we focus on 8 Asian countries as our dataset foundation to more acutely reveal potential cultural deficiencies in LLMs. Our dataset, MMAC-bench, features 27,000 human-curated questions across 10 languages. Crucially, it is the first dataset aligned at the input level across text, image, and speech, enabling direct cross-modal transfer tests. Each question consists of multiple-choice options accompanied by open-ended generated explanations, where 79% require multi-step reasoning grounded in cultural context, moving beyond simple memorization. We probe the causes of modal divergence, offering insights into fostering culturally robust MLLMs.

Paper link: TBD